OUR STORY
Graduating from chiropractic college was empowering, but something was missing. I felt like I was being tossed to the wolves time and time again while navigating my way through the first few years of practice. Mistake after mistake continued to pile up, which only contributed to more stress and anxiety. The immense stress contributed to many tears and many sleepless nights through my early practice career.
When looking for the help I know we needed, there was nothing in sight. Every chiropractic coaching system was geared towards high volume providers. Although these models seemed successful, it was not the style of practice I had passion for. I wanted to develop long-lasting relationships with my patients that truly fostered a healing environment.
Now almost 10 years later, I believe that is what we have created at Pinnacle Hill Chiropractic! An environment where people feel heard, safe and empowered to walk the road to wellness with us as their providers.
Leave the promises of 50 new patients in a month behind you as you embark on a new journey into private practice. Learn how to build strategies from the ground up that will help you succeed for years to come.
🔍 Expertise You Can Trust:
With a background in leadership, business development, mentorship and strategic planning, I bring a unique blend of chiropractic knowledge and business acumen. My mission is to empower chiropractors to thrive not only as healthcare professionals but as successful business owners.
🚀 Strategic Visionary:
I specialize in developing strategic visions tailored to your unique goals. Together, we'll identify growth opportunities, streamline operations, and enhance patient experiences. My goal is to see your practice flourish in today's competitive healthcare landscape.
🎯 Marketing:
In the digital age, marketing is key. I'll guide you in crafting targeted marketing strategies to boost your clinic's visibility, attract new clients, and foster lasting patient relationships. Let's make your practice a standout success in the community.
🤝 Patient Centered Approach:
Building a loyal patient base is essential. I'll work with you to create a patient centered environment, focusing on trust, communication, and satisfaction. Happy patients are not just clients; they become advocates for your practice.
🤲 Your Success, My Mission:
Embark on a journey of transformation with me as your dedicated chiropractic business consultant. I'm not just here for advice; I'm here to be your ally, guiding you through every step of the process. Let's redefine success for your chiropractic practice together.
Ready to unlock the full potential of your chiropractic clinic? Let's connect and create a roadmap for your business success.

AREAS OF SPECIALTY
Recruiting & Hiring
Leadership Development
Employee Retention
Policy & Procedure Development
Work-Life Balance
Targeted Marketing Strategies
OUR
SERVICES
1-ON-1 CONSULTING
Unlock the full potential of your chiropractic business through our exclusive 1-on-1 consulting services. Tailored specifically for chiropractors, this personalized journey is designed to amplify your practice, streamline operations, and achieve sustainable growth. This service is appropriate for both owners and associate doctors.
PRICE: $450 for 3 sessions
NEW GRADUATE CONSULTING
Are you a soon-to-be or recent graduate aspiring to break into the dynamic world of chiropractic? Our comprehensive package of three consulting calls is designed to equip you with the tools and confidence needed to secure your first chiropractic position. This package will include resume review & optimization, interview preparation and contract negotiation guidance.
PRICE: $400 for 3 sessions
HIRING & RETENTION TOOLKIT
COMING SOON!
DISCOVERY CALL
A pivotal conversation where we delve into your objectives, challenges, and aspirations. We'll ask probing questions to understand your unique situation, listening attentively to capture every detail. This interactive dialogue allows us to tailor a solution to your specific needs, ensuring alignment and mutual understanding. By the end, we aim to determine if our services are the right fit and outline the next steps for moving forward.
PRICE: $50
SINGLE SESSION CONSULTING
This one-time consulting call involves a single session where the client seeks advice, guidance, or expertise on a specific topic or issue. During the call, the consultant and the client engage in a focused conversation aimed at addressing the client's needs or challenges.
PRICE: $200 per session
LET'S
CONNECT
ABOUT ME

I grew up in Hamilton, Ontario, Canada before relocating to New York State following graduating from New York Chiropractic College in 2014. While in graduate school I met my husband, Dr. Michael Penkin, and together we opened Pinnacle Hill Chiropractic in Rochester, NY.
As a seasoned Doctor of Chiropractic who continues to practice full time, I am dedicated to helping practitioners, like you, elevate their clinics to new heights. With a passion for both the art and science of chiropractic care, I bring a wealth of experience in optimizing practices for success. I will also be beginning my Executive MBA in the Spring of 2024.
With a commitment to ongoing learning and staying abreast of the latest advancements in chiropractic care, I ensure that my patients receive the highest quality of care possible. Whether treating chronic pain, improving mobility, or enhancing athletic performance, I approach each case with a personalized touch, tailoring treatments to suit individual needs.
Beyond my clinical practice, I am also deeply engaged in the local community, actively participating in health seminars, workshops, and outreach programs to promote health and wellness for all.
Over the last 10 years Pinnacle Hill Chiropractic has grown significantly, now employing 7 Doctors of Chiropractic, 3 Licensed Massage Therapists and 5 office staff. Our team strives to foster a warm and welcoming environment where patients feel empowered to take control of their health. We believe in educating our patients about the importance of neuromusculoskeletal health, nutrition, and exercise, empowering them to make informed decisions about their wellness journey.